This post is password protected. To view it please enter your password below:

Password:

The Challenge: Promote recent international surveys of nurses and patients and their perceptions of our product

An HTML5 and javascript based ipad app designed by myself and developed in conjunction with Trilibis Mobile.

The Challenge:

Come up with a way for patients and doctors to provide input back to the drug maker so that they can provide better services.

The Solution: Inspired by projects like kickstarter and other start-up incubators, we thought a simple twitter-linked unbranded site could easily provide a venue as well as allow you provide feedback while remaining anonymous, if desired.

This post is password protected. To view it please enter your password below:

Password:

This post is password protected. To view it please enter your password below:

Password:

This post is password protected. To view it please enter your password below:

Password:

The Challenge: Pull the concept of WEIGHTLESS through an ipad detail experience.

Communicate the result of being on this new therapy.

The visual metaphor was rising or floating as you can see in the layouts below.

The Challenge:

Promote the broader patient profile of this new HIV treatment (QUAD).

The Solution: By driving traffic to this social aggregate site through various integrated promotions, Infectious Disease Specialists would want to share their experience treating patients so as to change popular thought and eventually treatment guidelines.

The Challenge:
<

In 2 weeks, design, present, and execute a 30′ x 30′ exhibit booth for the little purple pill.

For the DDW convention May 8-10th, we were asked to come up with booth tactics and an activity for the guests and although the original timeline didn’t have the agency designing the booth, I decided that the best way to present our ideas was to have sketches of the booth illustrating how our ideas worked symbiotically with the branding and layout.

As you can see from the sketches and later the photographs, my vision was executed with little deviation. And although the client had told us that they were worried about attendance, the booth activity drew in record crowds for this small of an event.

This was the booth design chosen.

These are other options that were presented.

The Challenge:

How does the concept of “WEIGHTLESS” translate into a physical experience?

The Solution:In the context of a convention booth (but by all means portable) we illustrated how current technologies such as motion-sensors and image-capture could be used to insert passersby into the content. Therefore enticing them to learn more.