Roles & Responsibilities: Digital strategy, art direction, design

The Challenge:
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In 2 weeks, design, present, and execute a 30′ x 30′ exhibit booth for the little purple pill.

For the DDW convention May 8-10th, we were asked to come up with booth tactics and an activity for the guests and although the original timeline didn’t have the agency designing the booth, I decided that the best way to present our ideas was to have sketches of the booth illustrating how our ideas worked symbiotically with the branding and layout.

As you can see from the sketches and later the photographs, my vision was executed with little deviation. And although the client had told us that they were worried about attendance, the booth activity drew in record crowds for this small of an event.

This was the booth design chosen.

These are other options that were presented.