Concepts
2012 US BG Meter Launch
Category: Concepts,Featured Posts,Print | Tags: Abbott, print | Enter your password to view comments.“We Are Receptive”
Category: Concepts,Featured Posts,Interactive | Tags: concepts, interactive, oncology | No CommentsRoles & Responsibilities: Digital strategy, art supervisor, art director, designer
The Challenge:
Come up with a way for patients and doctors to provide input back to the drug maker so that they can provide better services.
The Solution: Inspired by projects like kickstarter and other start-up incubators, we thought a simple twitter-linked unbranded site could easily provide a venue as well as allow you provide feedback while remaining anonymous, if desired.
Hospital BG Meter Concepts
Category: Concepts,Featured Posts | Tags: Abbott, concepts | Enter your password to view comments.Smartphone Media Sharing App
Category: Concepts,Featured Posts,Interactive | Tags: cardiovascular, interactive, smartphone | Enter your password to view comments.HIV iPad Detail
Category: Concepts,Featured Posts,Interactive | Tags: Gilead, hiv, interactive | No CommentsRoles & Responsibilities: Digital strategy, art direction, design
The Challenge: Pull the concept of WEIGHTLESS through an ipad detail experience.
Communicate the result of being on this new therapy.
The visual metaphor was rising or floating as you can see in the layouts below.
HIV Google Maps Mashup
Category: Concepts,Featured Posts,Interactive | Tags: concepts, Gilead, hiv, infectious disease, interactive, video, website | No CommentsRoles & Responsibilities: Digital strategy, art director, designer
The Challenge:
Promote the broader patient profile of this new HIV treatment (QUAD).
The Solution: By driving traffic to this social aggregate site through various integrated promotions, Infectious Disease Specialists would want to share their experience treating patients so as to change popular thought and eventually treatment guidelines.
HIV Booth Concept
Category: Concepts,Experience,Interactive | Tags: concepts, Gilead, hiv, infectious disease, interactive | No CommentsRoles & Responsibilities: Digital strategy, art director, designer
The Challenge:
How does the concept of “WEIGHTLESS” translate into a physical experience?
The Solution:In the context of a convention booth (but by all means portable) we illustrated how current technologies such as motion-sensors and image-capture could be used to insert passersby into the content. Therefore enticing them to learn more.
mTNBC Re-Concept
Category: Concepts | Tags: breast-cancer, concepts, oncology, sanofi aventis | Enter your password to view comments.Data Visualization Concept
Category: Concepts,Interactive | Tags: concepts, interactive, tablet application | No CommentsI collaborated with Vince Italiano on this visualization of a steady and stable hemoglobin rate. The project was not completed.